About Hisense

Making quality and affordable home appliances accessible to the everyday Ghanaian

Established with the goal of bringing affordable and quality home appliances to the everyday Ghanaian, Sun Electronics, a limited liability company and the sole representative of the Hisense brand in Ghana has been in operation since June 2011 and was registered in January 2010.

With one branch in East Legon known as ‘Hisense Place’, Sun Electronics started operations by importing from Hisense South Africa and Hisense China. However, the company decided to concentrate on supplies from Hisense China, subsequently.

Sun Electronics was initially set up as a wholesale company, but the nature of the credit environment led management to make a decision to concentrate on a retail / cash sales business from January 2012. To make inroads into the home appliance market we started with the promo ‘bring your old TV’s for a digital TV’ at a discount which ran intermittently for about two years to afford Ghanaians an experience with the brand. The company operates mainly as a retailer and as a wholesaler selectively to a few key customers in Ghana. Sun Electronics also partners with key businesses to sell directly to their staff.

24 retail outlets

The company currently operates over 24 retail outlets branded with the trading name “Hisense” within Greater Accra Region (East Legon, Accra Central Market, Lapaz, Kasoa, Junction Mall, Baatsona Spintex Road, North Industrial Area, Achimota Mall, West Hills Mall, Tema Community 1 and 25, Weija-Broadcasting and Dansoman). 

Along with showrooms in regional areas, including Tarkwa, Takoradi, Kumasi (Kumasi City Mall, Tafo and Adum 1 & 2), Sunyani, Tamale, Hohoe, Obuasi and Mankessim. Hohoe, Obuasi, Mankessim, Techiman, and Koforidua. Developments are underway for the completion of  new shops in East Legon and Haatso.

Key facts about Hisense

warehousing depots
specialized delivery trucks
permanent staff
year of creation
countries and regions

In order to achieve its goal of making quality and affordable home appliances accessible to the everyday Ghanaian, the company is supported by its own Logistics and Fleet network with 3 warehousing depots, over 40 specialized delivery trucks and internal mechanical team. In addition, the company has its own After Sales Service Center with highly trained and specialized technicians for repairs and  maintenance. 

The After Sales Service Center also supports the China R&D team. Currently the company has a staff strength of 325 permanent staff across all units.

Hisense International (Major supplier and partner) Founded in 1969 as a small radio factory in China, Hisense has grown into a multibillion-dollar global conglomerate with a workforce of over 60,000 worldwide.

Hisense is recognized as a world leading provider of durable flat panel TVs, household appliances, and mobile communications.

Its 20+ subsidiaries are in multimedia, household appliance, telecommunications, information technology, and technology services while its products are sold in over 130 countries and regions throughout the world and has recently strategically expanded with purchases of Toshiba in Japan and Gorenje in Slovenia to expand its product range. 

Hisense partnered with Sun Electronics in 2011 to enhance its global reach.